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Based on a post to Cyberia-L mailing list discussion group
Saturday, March 28, 1998

Blocking Spam -- The Issues as I See Them

By Bob Schmidt
Author of The Geek's Guide to Internet Business Success
Published by John Wiley and Sons

I hold some controversial opinions in defense of unsolicited bulk email. They can be found at http://provider.com/framesbulke.html . There I dispel many of the arguments and hysteria of the early critics of spam -- the antispammers. Now I will put forth a more up to date perspective that deals with the current trend toward institutionalization of antispamming at the ISP level. I invited the incisive legal minds on the Cyberia-L mailing list to comment and critique the legal merits and weaknesses of these observations and opinions. And comment they did!

ISPs who block spam are blocking commercial email (by definition) or at least intend to block commercial email (some noncommercial innocent victims may also have their mail blocked). I believe ISPs, as a result, are likely:

1. Violating the due process rights of users since the ISP blocks...

...arbitrarily, willy-nilly, with no notice, no disclosure and no right of appeal by the affected parties-- even those who are innocent, especially when ISPs block wholesale the email emanating from certain domains or classes of IP addresses -- and no oversight by third parties. Thus, the ISPs who block have, in a fairly arbitrary manner, created two separate classes of users -- those who are favored and those who are not. Since bulk emailers are users too, they are entitled to certain rights as well as users who are recipients (some users obviously fall into both categories). Is there any evidence that Congress or the FCC ever intended ISPs to have such powers?

ISPs seem all too ready to take on the role of judge, jury and executioner in the name of bandwidth which they claim to own. However, the ISP is merely a bandwidth reseller or middleman and thus, if there is merit to their claim that they own the bandwidth, then surely that same logic dictates that the end user also owns the bandwidth (and may lay claim to the same rights to it as claimed by the ISP, and the end user's claim must be deemed a superior claim because it is the user who actually utilizes the bandwidth. In other words, the bandwidth exists solely to serve the purposes of the end user, not the ISP or the ISP's upstream ISP).

I observe further that the bandwidth itself is carried on the same telephone lines which carry common carrier phone traffic. Indeed, from the user to the ISP the bandwidth IS the phone line, and is mixed inextricably with, and is completely indistinguishable from common carrier phone traffic. Much of the Internet backbone similarly is owned and operated by common carrier long distance telephone companies. Therefore, I believe it is a valid to say that bandwidth is common carrier and ISPs should be designated as common carriers and act accordingly.

Obviously this is not the current prevailing state of FCC or Congressional regulation. However, the facts argue strenuously toward a practical effect which boils down to this: the ISP's job is to deliver all of the mail to all of the people, just as it is the post office's and telephone company's job to deliver all of their respective message "traffic" to all of the people, and therefore, the burden should be on the ISP to show why it should not be required to do the same, in accordance with the same common carrier "hands off" approach.

In my opinion, smart ISPs will act like common carriers and avoid meddling in the regulation of content by means of blocking or other censoring activities. Other ISPs will act like private online country clubs, seeking to exclude certain unfavored classes of users, just as other country clubs have sought to exclude certain classes. When country clubs did that, of course, it was called discrimination

When, however, ISPs block email, or when, like AOL, they seek to connect to the Internet in a one-way fashion, they are re-creating the same interconnection problems with respect to the Internet that brought state and federal regulation into being for the phone companies in the early part of this century. In other words, industry self regulation does not work any better today than it did 100 years ago.

If ISPs are going to take the high road and block spam, why don't they also volunteer to perform other "noble" public service censoring activities such as blocking wholesale all the porn web sites and newsgroups, and all other sources of controversial commercial content? In either case, of course, they are inspecting the content passing through their service and rendering an editorial judgment about it. They thus appear to be making the same mistake Prodigy made a few years ago when it exercised some editorial judgment for some elements of content, but not others, and would up being declared a publisher and responsible for all content passing through its portals.

I observe that no other communications carrier takes on the role of law enforcement as the ISPs seem all too willing to do. I observe further that the implied "bad actor" concept invoked by ISPs with respect to spammers is not invoked by any other message carrier-- and not even invoked by other "enhanced telephone service providers." For instance, evidently a drug dealer has more rights to the use of a beeper (also an "enhanced telephone service") than an Internet user has to the use of Internet bandwidth.

Even if the phone company knows the beeper customer is engaging in illegal activity it will not cut off service as long as the bill is being paid. Neither the beeper company nor the phone company take it upon themselves to monitor or block in any fashion the use of the drug dealer's beeper. Yet drug dealing is clearly illegal. What right, then does an ISP have to even think of blocking messages that are not breaking any law?

The other argument that ISPs put forth is that spam uses too many of their resources and they cannot keep up with the increase in traffic supposedly (but to my knowledge never documented) that spam creates. This I find to be what I call the "crybaby" defense. In other words, woe is me, says the ISP, "I can't keep up with the demand for my services, therefore, I'm going to reduce the level of service to suit my level of equipment." (You know, "it's my ball and if you don't play by my rules, I'm taking it home.") 

Yet, were, say, a phone company to claim that, say, teenagers are talking too much on the phone and putting excess demand on their facilities, or were it even to say that telemarketers were making too many unsolicited commercial phone calls and putting a strain on its services, we would have little sympathy. We would expect the phone company to increase its capacity by whatever means necessary to handle the increased traffic and to do so in a timely and technically adequate fashion -- sans bellyaching -- or to get out of the phone company business.

I believe the ISP's arguments along this line are without merit and that the ISP should be held accountable to the same standard as other telephone service providers -- expand capacity to maintain an acceptable level of service or get out of the business. If this means that some ISPs are not financially or otherwise able to stay in business, then so be it. Let them get out or sell out so that those who are prepared to meet the growing demand can take over.

In other words, the fact that Internet backbone settlement policy is such that bandwidth is not accounted for in both directions and therefore not paid for accordingly, is not the fault of the bulk emailer. Thus, this is essentially a pricing problem for the ISP industry. Better to change the settlement policy and allow for Internet postage to be paid by the sender than to block email. Better to find a technical solution to a technical problem -- and a marketing and pricing solution to a marketing and pricing problem --  than to invoke censorship, social policy and legislation.

2. Violating anti-trust and restraint of trade laws...

...since the email they intend to block is commercial, they are therefore intending to block commerce. I am guessing that this is tantamount to restraint of trade.

3. Violating the racketeering and organized crime statutes...

... when they gang up with other ISPs to form info-cartels and info-cabals to jointly block email. I am guessing this activity is no different than any other organized criminal activity or mob action.

Note while I do not hesitate to provide some "equal time" and argue in defense of bulk email from a marketing perspective, I do not advocate its use. I consider myself a champion of the small ISP (and the small web developer), but I am troubled by what I see as misguided action on the part of many ISPs -- large and small -- and a failure on their part to fully comprehend their role.

4. I believe further that, if an ISP engages in blocking activity, it is...

...incumbent upon them at a minimum to publicly disclose which domains they are blocking. Moreover, I believe it is also incumbent upon them to block solely on the same opt-in basis which they hold up for bulk email -- each user should have to opt in for blocking on an individual basis.